Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative

Publikation: Buch/Bericht › Buch › Begutachtung

Name	Advances in Advertising Research
Herausgeber (Verlag)	Springer

Forschungsfelder

@book{ea08bef9dd104b4cbdba07f04df42619,

title = "Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative",

editor = "Martin Waiguny and Alexandra Vignolles",

year = "2023",

month = apr,

day = "11",

doi = "10.1007/978-3-658-40429-1",

language = "English",

isbn = "978-3-658-40428-4",

volume = "XII",

series = "Advances in Advertising Research",

publisher = "Springer Gabler",

address = "Germany",

}

TY - BOOK

T1 - Advances in Advertising Research (Vol. XII)

T2 - Communicating, Designing and Consuming Authenticity and Narrative

A2 - Waiguny, Martin

A2 - Vignolles, Alexandra

PY - 2023/4/11

Y1 - 2023/4/11

U2 - 10.1007/978-3-658-40429-1

DO - 10.1007/978-3-658-40429-1

M3 - Book

SN - 978-3-658-40428-4

VL - XII

T3 - Advances in Advertising Research

BT - Advances in Advertising Research (Vol. XII)

PB - Springer Gabler

ER -