Abstract
This paper extends the WOM-literature by making several contributions to the tourism literature. First, this study extends our understanding of tourists’ evaluation of virtual travel experiences; second it expands the research of eWOM research or sentiment analysis to the context of virtual experiences and third, it advances the knowledge of Social Impact Theory by way of analyzing social sentiments within the virtual travel context. The results of this study show the importance of online experiences. Tourists’ ratings and sentiments towards online experiences on Airbnb were relatively high for all tourism experiences that were chosen and offered online during the time period of this study.
| Originalsprache | Englisch |
|---|---|
| Publikationsstatus | Veröffentlicht - Okt. 2023 |
| Veranstaltung | EuroCHRIE Conference 2023 - Vienna, Österreich Dauer: 13 Mai 2023 → … |
Konferenz
| Konferenz | EuroCHRIE Conference 2023 |
|---|---|
| Land/Gebiet | Österreich |
| Zeitraum | 13/05/23 → … |
Forschungsfelder
- Virtual Reality
IMC Forschungsschwerpunkte
- Tourism marketing and technology
UN SDGs
Dieser Output leistet einen Beitrag zu folgendem(n) Ziel(en) für nachhaltige Entwicklung
