Consumers' perceptions and acceptance of virtual infuencers on social media

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@article{8aad0a584a86484faab02f8a976cf744,

title = "Consumers' perceptions and acceptance of virtual infuencers on social media",

keywords = "artificial intelligence, marketing, consumer behavior",

author = "Doris Berger-Grabner and Tobias D{\"u}rhammer",

year = "2024",

month = jan,

language = "English",

volume = "2024",

journal = "German Journal of Marketing",

issn = "2509-3029",

number = "01",

}