Copy and Paste for Hotel Mobile Websites? Or: The Power of Screen Sizes

M. Fraiss; S. Iliycheva; Mattia Rainoldi; R. Egger

doi:10.1007/978-3-319-51168-9_22

Copy and Paste for Hotel Mobile Websites? Or: The Power of Screen Sizes

M. Fraiss, S. Iliycheva, Mattia Rainoldi, R. Egger

Salzburg University of Applied Sciences

Publikation: Beitrag in Buch/Bericht/Konferenzband › Konferenzbeitrag › Begutachtung

Abstract

The evolution of user experience and the growing popularity of mobile devices have changed the behaviour of today’s consumers. The hospitality industry faces several challenges adapting to these changes. By means of Responsive Website Design (RDW), the majority of website content has been tailored to different smart devices. Therefore, the aim of this exploratory study is to find out whether RWD is still considered a state-of-the art technology for hotel mobile websites in guaranteeing customer satisfaction. By means of a true experiment involving an eye-tracking study, think aloud protocols and semi-structured interviews, the findings of this research show that users navigating the same hotel website on different mobile devices exhibit great differences when it comes to usability and content perception. This implies that it is not sufficient to design only one website and adapt it through RWD but that there is a necessity to create variable website designs for variable devices.

Originalsprache	Englisch
Titel	Information and Communication Technologies in Tourism 2017
Erscheinungsort	Cham
Herausgeber (Verlag)	Springer Verlag
Seiten	301-315
Seitenumfang	15
ISBN (Print)	978-3-319-51167-2
DOIs	https://doi.org/10.1007/978-3-319-51168-9_22
Publikationsstatus	Veröffentlicht - 2017
Extern publiziert	Ja

Schlagwörter

Usability
content analysis
Tablet
Eye tracking
Responsive website design

Forschungsfelder

Digital Transformation
Marketing and consumer studies

IMC Forschungsschwerpunkte

Tourism marketing and technology

ÖFOS 2012 - Österreichischen Systematik der Wissenschaftszweige

502040 Tourismusforschung

UN SDGs

Dieser Output leistet einen Beitrag zu folgendem(n) Ziel(en) für nachhaltige Entwicklung

Zugriff auf Dokument

10.1007/978-3-319-51168-9_22

Dieses zitieren

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