COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: a PMT segmentation analysis

Giancarlo Fedeli, Nigel L Williams, Thi Hong Hai Nguyen, Philipp Wassler

Publikation: Beitrag in FachzeitschriftArtikelBegutachtung

Abstract

Restarting the mass tourism industry relies on the success of the COVID-19 vaccination campaign which requires individuals’ voluntary participation to reduce health risks to hosts and visitors. This study identifies segments of Italian residents based on vaccine confidence at the early stage of a voluntary mass vaccination programme. Using a survey held with 3893 Italian residents, two COVID-19 vaccine confidence clusters were identified. These clusters were compared and revealed significant differences in response and self-efficacy, vaccine adoption, travel behaviour and involvement in the tourism industry. © 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
OriginalspracheEnglisch
Seiten (von - bis)475-489
Seitenumfang15
FachzeitschriftCurrent Issues in Tourism
Jahrgang25
Ausgabenummer3
DOIs
PublikationsstatusVeröffentlicht - 2022
Extern publiziertJa

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