@inbook{d260f18986af41adaa6b116179c1bdb7,
title = "Entertainment in Advergames and its Influence on Brand-Related Outcomes for Children",
author = "Martin Waiguny and Ralf Terlutter",
year = "2010",
doi = "10.1007/978-3-8349-6006-1_12",
language = "English",
isbn = "978-3-8349-2111-6",
pages = "171--186",
editor = "Ralf Terlutter and Sandra Diehl and Shintaro Okazaki",
booktitle = "Advances in Advertising Research: Cutting Edge International Research",
publisher = "Springer Gabler",
address = "Germany",
}