OMNI-CHANNEL RETAILING- An investigation of consumers’ behavior and attitude towards omni-channel shopping in the apparel sector

Doris Berger-Grabner; M. Augesky

OMNI-CHANNEL RETAILING- An investigation of consumers’ behavior and attitude towards omni-channel shopping in the apparel sector

Publikation: Konferenzbeitrag › Abstract › Begutachtung

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - Juli 2021
Veranstaltung	Conference Proceedings 28th Recent Advances in Retailing and Consumer Science Conference - Baveno, Italien Dauer: 12 Juli 2021 → 15 Juli 2021

Konferenz

Konferenz	Conference Proceedings 28th Recent Advances in Retailing and Consumer Science Conference
Land/Gebiet	Italien
Zeitraum	12/07/21 → 15/07/21

Forschungsfelder

Marketing and consumer studies

IMC Forschungsschwerpunkte

Innovation management and consumer studies

ÖFOS 2012 - Österreichischen Systematik der Wissenschaftszweige

502019 Marketing

UN SDGs

Dieser Output leistet einen Beitrag zu folgendem(n) Ziel(en) für nachhaltige Entwicklung

Dieses zitieren

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title = "OMNI-CHANNEL RETAILING- An investigation of consumers{\textquoteright} behavior and attitude towards omni-channel shopping in the apparel sector",

keywords = "retailing, consumer behavior, marketing, innovation",

author = "Doris Berger-Grabner and M. Augesky",

year = "2021",

month = jul,

language = "English",

note = "Conference Proceedings 28th Recent Advances in Retailing and Consumer Science Conference ; Conference date: 12-07-2021 Through 15-07-2021",

}

TY - CONF

T1 - OMNI-CHANNEL RETAILING- An investigation of consumers’ behavior and attitude towards omni-channel shopping in the apparel sector

AU - Berger-Grabner, Doris

AU - Augesky , M.

PY - 2021/7

Y1 - 2021/7

KW - retailing

KW - consumer behavior

KW - marketing

KW - innovation

M3 - Abstract

T2 - Conference Proceedings 28th Recent Advances in Retailing and Consumer Science Conference

Y2 - 12 July 2021 through 15 July 2021

ER -

OMNI-CHANNEL RETAILING- An investigation of consumers’ behavior and attitude towards omni-channel shopping in the apparel sector

Konferenz

Schlagwörter

Forschungsfelder

IMC Forschungsschwerpunkte

ÖFOS 2012 - Österreichischen Systematik der Wissenschaftszweige

UN SDGs

Dieses zitieren