Social media influencers’ practices and perceptions of social media users in multicultural contexts: The case of Dubai

Tünde Lili Kertész; Giancarlo Fedeli

Social media influencers’ practices and perceptions of social media users in multicultural contexts: The case of Dubai

Tünde Lili Kertész, Giancarlo Fedeli

Publikation: Konferenzbeitrag › Poster › Begutachtung

Abstract

This study aimed to cover the knowledge gap between the multicultural perceptions of lifestyle influ-encers with different cultural backgrounds in the geographical area of Dubai and the United Arab Emirates, to study the practices of influencers concerning authenticity, as well as to highlight the effects of the implemented regulation on the influencer marketing industry in Dubai. The study bene-fits industry experts by providing a better understanding of the topic in sensitive cultural areas (such as multicultural areas) as well as provides policymakers with considerations and suggestions con-cerning the 2018 Electronic Media Regulation.

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - Mai 2024
Veranstaltung	Culinary and Wine Tourism Conference 2024 - IMC University of Applied Sciences, Krems an der Donau, Österreich Dauer: 22 Mai 2024 → 25 Mai 2024 https://cwtc-krems.at/

Konferenz

Konferenz	Culinary and Wine Tourism Conference 2024
Kurztitel	CWTC24
Land/Gebiet	Österreich
Ort	Krems an der Donau
Zeitraum	22/05/24 → 25/05/24
Internetadresse	https://cwtc-krems.at/

Forschungsfelder

Influencer Marketing

IMC Forschungsschwerpunkte

Tourism marketing and technology

ÖFOS 2012 - Österreichischen Systematik der Wissenschaftszweige

502040 Tourismusforschung

UN SDGs

Dieser Output leistet einen Beitrag zu folgendem(n) Ziel(en) für nachhaltige Entwicklung

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T1 - Social media influencers’ practices and perceptions of social media users in multicultural contexts: The case of Dubai

AU - Kertész, Tünde Lili

AU - Fedeli, Giancarlo

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N2 - This study aimed to cover the knowledge gap between the multicultural perceptions of lifestyle influ-encers with different cultural backgrounds in the geographical area of Dubai and the United Arab Emirates, to study the practices of influencers concerning authenticity, as well as to highlight the effects of the implemented regulation on the influencer marketing industry in Dubai. The study bene-fits industry experts by providing a better understanding of the topic in sensitive cultural areas (such as multicultural areas) as well as provides policymakers with considerations and suggestions con-cerning the 2018 Electronic Media Regulation.

AB - This study aimed to cover the knowledge gap between the multicultural perceptions of lifestyle influ-encers with different cultural backgrounds in the geographical area of Dubai and the United Arab Emirates, to study the practices of influencers concerning authenticity, as well as to highlight the effects of the implemented regulation on the influencer marketing industry in Dubai. The study bene-fits industry experts by providing a better understanding of the topic in sensitive cultural areas (such as multicultural areas) as well as provides policymakers with considerations and suggestions con-cerning the 2018 Electronic Media Regulation.

KW - Influencer Marketing

KW - Lifestyle Influencers

KW - Cultural Authenticity

KW - User Perceptions

KW - Online media policy and regulation

M3 - Poster

T2 - Culinary and Wine Tourism Conference 2024

Y2 - 22 May 2024 through 25 May 2024

ER -

Social media influencers’ practices and perceptions of social media users in multicultural contexts: The case of Dubai

Abstract

Konferenz

Forschungsfelder

IMC Forschungsschwerpunkte

ÖFOS 2012 - Österreichischen Systematik der Wissenschaftszweige

UN SDGs

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