Sustainability in Fashion: An Oxymoron?

Publikation: Beitrag in FachzeitschriftArtikelBegutachtung

Abstract

The last few years have witnessed an increased interest in sustainable fashion and ethical practices within the fashion industry (Henninger et al. 2016). Sustainability is emerging as a so-called “megatrend” (Mittelstaedt et al. 2014) and in order to stay competitive more and more companies start to use catchwords like “sustainable”, “eco-friendly”, “social” or “ethical” in their marketing communications. But this overdosing of sustainability claims has the effect that consumers very often mistrust such claims, especially when they can’t verify the credibility. © 2018, Springer International Publishing AG, part of Springer Nature.
OriginalspracheEnglisch
Seiten (von - bis)171-180
Seitenumfang10
FachzeitschriftCSR, Sustainability, Ethics and Governance
DOIs
PublikationsstatusVeröffentlicht - 22 Sep. 2018

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