Sustainability in Fashion: An Oxymoron?

Publikation: Beitrag in FachzeitschriftArtikelBegutachtung


The last few years have witnessed an increased interest in sustainable fashion and ethical practices within the fashion industry (Henninger et al. 2016). Sustainability is emerging as a so-called “megatrend” (Mittelstaedt et al. 2014) and in order to stay competitive more and more companies start to use catchwords like “sustainable”, “eco-friendly”, “social” or “ethical” in their marketing communications. But this overdosing of sustainability claims has the effect that consumers very often mistrust such claims, especially when they can’t verify the credibility. © 2018, Springer International Publishing AG, part of Springer Nature.
Seiten (von - bis)171-180
FachzeitschriftCSR, Sustainability, Ethics and Governance
PublikationsstatusVeröffentlicht - 22 Sep. 2018


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