Target-group-specific products for highly competitive markets- an empirical analysis of the Austrian mobile phone market.

Publikation: Konferenzbeitrag › Poster › Begutachtung

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - Juli 2010
Veranstaltung	Konferenzband der Retailing and Consumer Services Conference in Istanbul - Istanbul , Türkei Dauer: 2 Juli 2010 → …

Konferenz	Konferenzband der Retailing and Consumer Services Conference in Istanbul
Land/Gebiet	Türkei
Zeitraum	2/07/10 → …

Forschungsfelder

Dieser Output leistet einen Beitrag zu folgendem(n) Ziel(en) für nachhaltige Entwicklung

@conference{218767c367df490ab478b66865f7d978,

title = "Target-group-specific products for highly competitive markets- an empirical analysis of the Austrian mobile phone market.",

keywords = "Marketing communication, Empirical research, Production and consumption",

author = "Doris Berger-Grabner",

year = "2010",

month = jul,

language = "English",

note = "Konferenzband der Retailing and Consumer Services Conference in Istanbul<br/> ; Conference date: 02-07-2010",

}

TY - CONF

T1 - Target-group-specific products for highly competitive markets- an empirical analysis of the Austrian mobile phone market.

AU - Berger-Grabner, Doris

PY - 2010/7

Y1 - 2010/7

KW - Marketing communication

KW - Empirical research

KW - Production and consumption

M3 - Poster

T2 - Konferenzband der Retailing and Consumer Services Conference in Istanbul<br/>

Y2 - 2 July 2010

ER -