The influence of product presentation at the POS on consumers purchasing behav-iour- an eyetracking approach in the retail sector

Publikation: Konferenzbeitrag › Poster

Originalsprache	Deutsch (Österreich)
Publikationsstatus	Veröffentlicht - Juli 2014
Veranstaltung	Konferenzband der Recent Advances in Retailing and Consumer Services Science Conference, Bucharest - Bucharest, Rumänien Dauer: 2 Juli 2014 → …

Konferenz	Konferenzband der Recent Advances in Retailing and Consumer Services Science Conference, Bucharest
Land/Gebiet	Rumänien
Zeitraum	2/07/14 → …

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title = "The influence of product presentation at the POS on consumers purchasing behav-iour- an eyetracking approach in the retail sector",

keywords = "consumer behavior, product presentation, Eye tracking, Point of sale, retailing",

author = "Doris Berger-Grabner",

year = "2014",

month = jul,

language = "Deutsch ({\"O}sterreich)",

note = "Konferenzband der Recent Advances in Retailing and Consumer Services Science Conference, Bucharest<br/> ; Conference date: 02-07-2014",

}

TY - CONF

T1 - The influence of product presentation at the POS on consumers purchasing behav-iour- an eyetracking approach in the retail sector

AU - Berger-Grabner, Doris

PY - 2014/7

Y1 - 2014/7

KW - consumer behavior

KW - product presentation

KW - Eye tracking

KW - Point of sale

KW - retailing

M3 - Poster

T2 - Konferenzband der Recent Advances in Retailing and Consumer Services Science Conference, Bucharest<br/>

Y2 - 2 July 2014

ER -