Virtual Reality: An Innovative Sneak Preview for Destinations

Mattia Rainoldi, V. Driescher, A. Lisnevska, D. Zvereva, A. Stavinska, J. Relota, R. Egger

Publikation: Beitrag in FachzeitschriftArtikel

Abstract

Virtual reality (VR) is a fast-developing technology with a broad range of use. The tourism industry, more specifically destinations, may benefit from its potential in the near future. By using VR in its marketing strategy, destinations have a substantial influence on the information search process and the decision-making process of potential tourists. Tourists can experience the destination, its atmosphere and possible emotions beforehand. Thus, they can create a more detailed destination image and realistic expectations of their visit. This transfers them into a better position to decide whether or not to visit a destination. This experimental study takes a closer look into a destination’s promotional material by analysing and comparing a self-designed brochure with an existing VR video of the city of Dubrovnik, Croatia. A total of 101 experiments were conducted at Fachhochschule Salzburg and UniparkNonntal. The research shows that VR transforms the information search experience into a faster, more interactive, and more detailed process compared to traditional promotional material. The results can be beneficial for destinations to understand how relevant using VR for tourism promotion is.
OriginalspracheEnglisch
Seiten (von - bis)53-68
FachzeitschriftThe Gaze Journal of Tourism and Hospitality
Jahrgang9
DOIs
PublikationsstatusVeröffentlicht - 2018
Extern publiziertJa

Schlagwörter

  • Virtual reality

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