Analyse der Kaufbestimmungsfaktoren des Chinesischen Weinkonsumenten

    Activity: Talk or presentationOral presentation

    Period24 May 2024
    Event titleCulinary and Wine Tourism Conference 2024
    Event typeConference
    LocationKrems an der Donau, AustriaShow on map
    Degree of RecognitionInternational

    Research fields

    • Consumer behaviour and psychology
    • Marketing and consumer studies

    IMC Research Focuses

    • Innovation management and consumer studies

    ÖFOS 2012 - Austrian Fields of Study

    • 502019 Marketing