Research Professorship AI and Digital Transformation

The research professorship “AI and Digital Transformation” investigates the effects of generative artificial intelligence on companies, organisations and public institutions. The aim is to explore the potential of AI for innovation, increasing efficiency and sustainable competitive advantage. The focus is on technological, social, ethical and economic aspects of digital transformation.

One central research area is the development of AI-supported business models, which open up innovative applications and new value creation opportunities. The research group also investigates how companies can train their employees and promote the acceptance of generative AI in order to maximise their potential. The transformation of organisations through AI-supported automation and decision support is another focus. In addition, the research professorship addresses questions of AI ethics and governance and develops guidelines for the responsible use of AI in business contexts.

The research approach combines scientific depth with practical implementation. Methods such as design thinking and lean start-up enable the agile development of AI solutions, while rapid prototyping allows for the quick validation of new applications. Experimental field studies help analysing the effectiveness and acceptance of generative AI in practice.

A particular concern of the research professorship is the transfer of scientific findings into practice. Companies can test generative AI in real-world scenarios and implement it in a scientifically sound manner through accompanying research and pilot projects. Workshops and training courses provide knowledge and strategies for successful AI integration. In addition, innovative prototypes are developed and test environments provided. Collaborations take place both with companies and within the framework of national and international research projects.

Generative AI opens up new opportunities for business processes, products and services. The research professorship supports organisations in sustainably exploiting this potential and developing practical strategies for digital transformation.