Climate change and its implications for tourism attractions in Lower Austria

Project: Research

Project Details

Description

Cultural and natural attractions are the heart of Lower Austria’s tourism offer. However, the attractiveness and visitor experience of these attractions is influenced by climate change. The research project ClimATT II therefore poses the following questions: In what way is climate change impacting Lower Austrian attractions? What threats and challenges but also opportunities arise from this? Which measures can be taken in order to adapt to the negative consequences of climate change? And how are visitor experience and the needs and expectations of visitors changing? 34 qualitative interviews with attraction managers and employees have revealed a great need for action both for mitigation and adaptation measures. The multitude of measures shows that attractions are taking initiatives to become active in their area of responsibility and opportunity. In addition to adaptation measures such as shading, irrigation and climate-proof planting, adapted working and opening hours, guidance of visitors and communication strategies are now essential for many attractions. This qualitative research was complemented by a quantitative online survey with tourist attractions in Lower Austria. The demand-side was examined by a focus group discussion and additional interviews with visitors of tourist attractions. In addition to these studies, different stakeholders of the attraction sector were invited to a backcasting workshop. A follow-up workshop will be planned. Outlook: One of the results of this research project will be a practical handbook for attraction managers presenting insights into the situation of tourist attractions in Lower Austria as well as measures and strategies for adaptation to climate change. The handbook will be available online to download. The project “ClimATT II” is being carried out in cooperation with BOKU University Vienna and IMC Krems. It has been extended until August 2024 and is funded by GFF Lower Austria under “environment, climate and resources”.
Short titleClimatt II
StatusActive
Effective start/end date13/01/22 → …

Collaborative partners

Funding

  • Gesellschaft für Forschungsförderung Niederösterreich

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 13 - Climate Action

IMC Research Focuses

  • Tourism marketing and technology

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