Investigating sustainability from the wine buyer`s perspective

Project: Research

Project Details

Description

Consumers are increasingly making more conscious purchasing decisions. Reasons for this are, for example, climate change, the return to regionality and seasonality, increased environmental awareness, as well as attitudes caused by the Corona crisis. Wine production has a relatively high ecological footprint compared to other agricultural products. Besides the prohibition of herbicides and insecticides, the problems of irrigation, vineyard treatments, cellar treatments, energy consumption, and marketing strategies have to be addressed. The project analysed the expectations of consumers when buying organically, sustainably, and conventionally produced wine. The funding partner was the Federal Ministry of Agriculture, Forestry, Regions and Water Management.
Short titleNaSiWe
StatusFinished
Effective start/end date7/09/2126/01/23

Funding

  • Contract Research

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 13 - Climate Action
  • SDG 15 - Life on Land

IMC Research Focuses

  • Regional economics and agrobusiness

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