Blending work and leisure: a future digital worker hybrid lifestyle perspective

Mattia Rainoldi, Adele Ladkin, Dimitrios Buhalis

Research output: Contribution to journalArticlepeer-review

Abstract

Work performed by digital means is one of many societal transformations caused by the prevalence and continuous adoption of digital technologies. Free of the constraints of location and time, digital work has the potential to disrupt the mental and physical separation of work from leisure. Using an exploratory qualitative approach based on narrative futuring, work and leisure orientations of future digital workers are imagined in relation to digital technologies. Insights were obtained from twenty-five digital workers who were asked to imagine their digital worker selves in 2030. Borrowing from aspects of the Serious Leisure Perspective supported by the Mobility and Connectivity paradigms, future types of digital workers are proposed. Findings indicate a trend towards increased dissolution of the distinction between work and leisure. Implications for the organizations managing this type of worker are discussed, along with reflections on the changing nature and meaning of work and leisure.

Original languageEnglish
Pages (from-to)215-235
Number of pages21
JournalAnnals of Leisure Research
Volume27
Issue number2
DOIs
Publication statusPublished - 10 May 2022
Externally publishedYes

Keywords

  • Digital work
  • leisure
  • letters from the future
  • lifestyle
  • narrative futuring
  • serious leisure perspective
  • work
  • work-leisure relationship
  • worker types

Research fields

  • Digital Transformation
  • Employment, innovation and new technologies

IMC Research Focuses

  • Innovation management and consumer studies
  • Tourism marketing and technology
  • Digital transformation and organisational development

ÖFOS 2012 - Austrian Fields of Study

  • 502040 Tourism research

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