| Original language | English |
|---|---|
| Publication status | Published - 29 Jun 2021 |
ÖFOS 2012 - Austrian Fields of Study
- 502019 Marketing
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Comparing the effects of 'showing available product' and 'showing unavailable product' by social media influencers for mid-level fashion brands in China
- Liru Jiang
- , Ni Zeng
- , Enshang Shang
- , Gianpaolo Vignali
- , Doyle Stephen
- University of Manchester
- University of the Arts London
Research output: Contribution to conference › Abstract › peer-review