Copy and Paste for Hotel Mobile Websites? Or: The Power of Screen Sizes

M. Fraiss; S. Iliycheva; Mattia Rainoldi; R. Egger

doi:10.1007/978-3-319-51168-9_22

Copy and Paste for Hotel Mobile Websites? Or: The Power of Screen Sizes

M. Fraiss, S. Iliycheva, Mattia Rainoldi, R. Egger

Salzburg University of Applied Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The evolution of user experience and the growing popularity of mobile devices have changed the behaviour of today’s consumers. The hospitality industry faces several challenges adapting to these changes. By means of Responsive Website Design (RDW), the majority of website content has been tailored to different smart devices. Therefore, the aim of this exploratory study is to find out whether RWD is still considered a state-of-the art technology for hotel mobile websites in guaranteeing customer satisfaction. By means of a true experiment involving an eye-tracking study, think aloud protocols and semi-structured interviews, the findings of this research show that users navigating the same hotel website on different mobile devices exhibit great differences when it comes to usability and content perception. This implies that it is not sufficient to design only one website and adapt it through RWD but that there is a necessity to create variable website designs for variable devices.

Original language	English
Title of host publication	Information and Communication Technologies in Tourism 2017
Place of Publication	Cham
Publisher	Springer Verlag
Pages	301-315
Number of pages	15
ISBN (Print)	978-3-319-51167-2
DOIs	https://doi.org/10.1007/978-3-319-51168-9_22
Publication status	Published - 2017
Externally published	Yes

Research fields

Digital Transformation
Marketing and consumer studies

IMC Research Focuses

Tourism marketing and technology

ÖFOS 2012 - Austrian Fields of Study

502040 Tourism research

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-319-51168-9_22

Cite this

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title = "Copy and Paste for Hotel Mobile Websites? Or: The Power of Screen Sizes",

abstract = "The evolution of user experience and the growing popularity of mobile devices have changed the behaviour of today{\textquoteright}s consumers. The hospitality industry faces several challenges adapting to these changes. By means of Responsive Website Design (RDW), the majority of website content has been tailored to different smart devices. Therefore, the aim of this exploratory study is to find out whether RWD is still considered a state-of-the art technology for hotel mobile websites in guaranteeing customer satisfaction. By means of a true experiment involving an eye-tracking study, think aloud protocols and semi-structured interviews, the findings of this research show that users navigating the same hotel website on different mobile devices exhibit great differences when it comes to usability and content perception. This implies that it is not sufficient to design only one website and adapt it through RWD but that there is a necessity to create variable website designs for variable devices.",

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AB - The evolution of user experience and the growing popularity of mobile devices have changed the behaviour of today’s consumers. The hospitality industry faces several challenges adapting to these changes. By means of Responsive Website Design (RDW), the majority of website content has been tailored to different smart devices. Therefore, the aim of this exploratory study is to find out whether RWD is still considered a state-of-the art technology for hotel mobile websites in guaranteeing customer satisfaction. By means of a true experiment involving an eye-tracking study, think aloud protocols and semi-structured interviews, the findings of this research show that users navigating the same hotel website on different mobile devices exhibit great differences when it comes to usability and content perception. This implies that it is not sufficient to design only one website and adapt it through RWD but that there is a necessity to create variable website designs for variable devices.

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