Dear Baby Jesus:… Analyzing Children’s Christmas Requests

Martin Waiguny, Alexandra Pevny, R. Terlutter

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - Jun 2011
Externally published	Yes
Event	10th International Conference on Research in Advertising ICORIA 2011 - Berlin, Germany Duration: 24 Jun 2011 → 25 Nov 2011

Conference	10th International Conference on Research in Advertising ICORIA 2011
Country/Territory	Germany
Period	24/06/11 → 25/11/11

ÖFOS 2012 - Austrian Fields of Study

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{862747ebc0c24ed3854af575280090e0,

title = "Dear Baby Jesus:… Analyzing Children{\textquoteright}s Christmas Requests",

author = "Martin Waiguny and Alexandra Pevny and R. Terlutter",

year = "2011",

month = jun,

language = "English",

note = "10th International Conference on Research in Advertising ICORIA 2011 ; Conference date: 24-06-2011 Through 25-11-2011",

}