Einfluss von TikTok Videos auf das Verhalten der Generation Z

Research output: Contribution to specialist publication › Article

Original language	German (Austria)
Pages	70-74
Volume	68
No.	1
Specialist publication	Zeitschrift für Kommunikation und Markenmanagement
Publication status	Published - Jan 2022

Research fields

This output contributes to the following UN Sustainable Development Goals (SDGs)

@misc{03f5c3eb61394092b5a47dc450afcf02,

title = "Einfluss von TikTok Videos auf das Verhalten der Generation Z",

keywords = "consumer behaviour, Generation Z, social media",

author = "Doris Berger-Grabner and B. Nemeth",

year = "2022",

month = jan,

language = "Deutsch ({\"O}sterreich)",

volume = "68",

pages = "70--74",

journal = "Zeitschrift f{\"u}r Kommunikation und Markenmanagement",

}