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Examining the Drivers of Intentions to Use Mobile Payment Applications in an Emerging Economy: A SEM-NCA Approach

  • Mohammed Anam Akhtar
  • , Deepesh Kumar Srivastava
  • , Khurram Ajaz Khan
  • , Pankaj Kumar Tripathi
  • , Madhvendra Pratap Singh
  • Dubai International Academic City
  • IMT Business School
  • M.S. University of Baroda
  • University of Kanpur

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This study utilizes an integrated model that combines the Theory of Planned Behavior (TPB), Self-Determination Theory (S.D.T), and Stimulus-Organization-Response Theory (S-O-R) to investigate the impact of gamification and situation (SF) as the stimulus on cognitive evaluation of adopting mobile payment applications in an emerging economy context. The present study used Partial Least Squares Structural Equation Modeling (PLS-SEM) in combination with Necessary Condition Analysis (NCA) to examine the determinants of individuals’ intentions. The study found that gamification has a positive impact on users’ cognitive appraisal and their desire to utilize mobile payment applications. This validates the theoretical model. However, SF cannot make any significant influence. Based on the findings, it is justifiable to conclude that while situational considerations may be the primary catalyst for the present adoption of m-payment applications, this shift may not be enduring.

Original languageEnglish
Title of host publicationInternational Conference on Innovation, Sustainability, and Applied Sciences. ICISAS 2023
EditorsChithirai Pon Selvan, Nidhi Sehgal, Sonakshi Ruhela, Noor Ulain Rizvi
PublisherSpringer, Cham
Pages711-716
Number of pages6
ISBN (Electronic)978-3-031-68952-9
DOIs
Publication statusPublished - 12 Feb 2025

Publication series

NameSignals and Communication Technology
VolumePart F76
ISSN (Print)1860-4862
ISSN (Electronic)1860-4870

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 17 - Partnerships for the Goals
    SDG 17 Partnerships for the Goals

Keywords

  • Self-determination theory
  • Theory of planned behavior
  • Gamification
  • Digital Platforms
  • Individual behavior
  • emerging market
  • Technology Adoption
  • NCA
  • PLS-SEM

Research fields

  • Consumer behaviour and psychology

IMC Research Focuses

  • Innovation management and consumer studies

ÖFOS 2012 - Austrian Fields of Study

  • 502045 Behavioural economics

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