Original language | German (Austria) |
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Title of host publication | Fallstudien aus der österreichischen Marketingpraxis 4 |
Publisher | Facultas Verlags- und Buchhandels AG |
ISBN (Print) | 978-3-85114-967-8 |
Publication status | Published - 10 Feb 2006 |
Research fields
- Marketing and consumer studies
IMC Research Focuses
- Regional economics and agrobusiness