Investigating the Entertainment–Persuasion Link: Can Educational Games Influence Attitudes Toward Products?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	German (Austria)
Title of host publication	Advances in Advertising Research
Publisher	Springer Verlag
Edition	Vol. IV
ISBN (Electronic)	978-3-658-02365-2
ISBN (Print)	978-3-658-02364-5
DOIs	https://doi.org/10.1007/978-3-658-02365-2_13
Publication status	Published - 31 May 2013
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inbook{18c69f61f5db43c78d7650cd907c125e,

title = "Investigating the Entertainment–Persuasion Link: Can Educational Games Influence Attitudes Toward Products?",

author = "Martin Waiguny",

year = "2013",

month = may,

day = "31",

doi = "10.1007/978-3-658-02365-2\_13",

language = "Deutsch ({\"O}sterreich)",

isbn = "978-3-658-02364-5",

booktitle = "Advances in Advertising Research",

publisher = "Springer Verlag",

address = "Deutschland",

edition = "Vol. IV",

}