NIKI - AirBerlin for Austria

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageGerman (Austria)
    Title of host publicationFallstudien aus der österreichischen Marketingpraxis 6
    PublisherFacultas Verlags- und Buchhandels AG
    ISBN (Print)978-3-7089-0932-5
    Publication statusPublished - 31 Mar 2013

    Research fields

    • Marketing and consumer studies

    IMC Research Focuses

    • Innovation management and consumer studies

    ÖFOS 2012 - Austrian Fields of Study

    • 502019 Marketing

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