| Original language | German (Austria) |
|---|---|
| Title of host publication | Fallstudien aus der österreichischen Marketingpraxis 6 |
| Publisher | Facultas Verlags- und Buchhandels AG |
| ISBN (Print) | 978-3-7089-0932-5 |
| Publication status | Published - 31 Mar 2013 |
Research fields
- Marketing and consumer studies
IMC Research Focuses
- Innovation management and consumer studies
ÖFOS 2012 - Austrian Fields of Study
- 502019 Marketing