Abstract
This study aimed to cover the knowledge gap between the multicultural perceptions of lifestyle influ-encers with different cultural backgrounds in the geographical area of Dubai and the United Arab Emirates, to study the practices of influencers concerning authenticity, as well as to highlight the effects of the implemented regulation on the influencer marketing industry in Dubai. The study bene-fits industry experts by providing a better understanding of the topic in sensitive cultural areas (such as multicultural areas) as well as provides policymakers with considerations and suggestions con-cerning the 2018 Electronic Media Regulation.
| Original language | English |
|---|---|
| Publication status | Published - May 2024 |
| Event | Culinary and Wine Tourism Conference 2024 - IMC University of Applied Sciences, Krems an der Donau, Austria Duration: 22 May 2024 → 25 May 2024 https://cwtc-krems.at/ |
Conference
| Conference | Culinary and Wine Tourism Conference 2024 |
|---|---|
| Abbreviated title | CWTC24 |
| Country/Territory | Austria |
| City | Krems an der Donau |
| Period | 22/05/24 → 25/05/24 |
| Internet address |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
Keywords
- Influencer Marketing
- Lifestyle Influencers
- Cultural Authenticity
- User Perceptions
- Online media policy and regulation
Research fields
- Influencer Marketing
IMC Research Focuses
- Tourism marketing and technology
ÖFOS 2012 - Austrian Fields of Study
- 502040 Tourism research
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