Target-group-specific products for highly competitive markets- an empirical analysis of the Austrian mobile phone market.

Research output: Contribution to conferencePosterpeer-review

Original languageEnglish
Publication statusPublished - Jul 2010
EventKonferenzband der Retailing and Consumer Services Conference in Istanbul
- Istanbul , Turkey
Duration: 2 Jul 2010 → …

Conference

ConferenceKonferenzband der Retailing and Consumer Services Conference in Istanbul
Country/TerritoryTurkey
Period2/07/10 → …

Keywords

  • Marketing communication
  • Empirical research
  • Production and consumption

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