Target-group-specific products for highly competitive markets- an empirical analysis of the Austrian mobile phone market.

Research output: Contribution to conference › Poster › peer-review

Original language	English
Publication status	Published - Jul 2010
Event	Konferenzband der Retailing and Consumer Services Conference in Istanbul - Istanbul , Turkey Duration: 2 Jul 2010 → …

Conference	Konferenzband der Retailing and Consumer Services Conference in Istanbul
Country/Territory	Turkey
Period	2/07/10 → …

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{218767c367df490ab478b66865f7d978,

title = "Target-group-specific products for highly competitive markets- an empirical analysis of the Austrian mobile phone market.",

keywords = "Marketing communication, Empirical research, Production and consumption",

author = "Doris Berger-Grabner",

year = "2010",

month = jul,

language = "English",

note = "Konferenzband der Retailing and Consumer Services Conference in Istanbul<br/> ; Conference date: 02-07-2010",

}

TY - CONF

T1 - Target-group-specific products for highly competitive markets- an empirical analysis of the Austrian mobile phone market.

AU - Berger-Grabner, Doris

PY - 2010/7

Y1 - 2010/7

KW - Marketing communication

KW - Empirical research

KW - Production and consumption

M3 - Poster

T2 - Konferenzband der Retailing and Consumer Services Conference in Istanbul<br/>

Y2 - 2 July 2010

ER -