The influence of product presentation on product sales: An eye-tracking study in the wholefood sector

    Research output: Contribution to conferencePoster

    Original languageGerman (Austria)
    Publication statusPublished - Oct 2014
    EventKonferenzband der 14th EBES Conference in Barcelona
    - Barcelona , Spain
    Duration: 31 Oct 2014 → …

    Conference

    ConferenceKonferenzband der 14th EBES Conference in Barcelona
    Country/TerritorySpain
    Period31/10/14 → …

    Research fields

    • Marketing and consumer studies

    IMC Research Focuses

    • Innovation management and consumer studies

    ÖFOS 2012 - Austrian Fields of Study

    • 502015 Innovation management

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