| Original language | German (Austria) |
|---|---|
| Publication status | Published - Oct 2014 |
| Event | Konferenzband der 14th EBES Conference in Barcelona - Barcelona , Spain Duration: 31 Oct 2014 → … |
Conference
| Conference | Konferenzband der 14th EBES Conference in Barcelona |
|---|---|
| Country/Territory | Spain |
| Period | 31/10/14 → … |
Research fields
- Marketing and consumer studies
IMC Research Focuses
- Innovation management and consumer studies
ÖFOS 2012 - Austrian Fields of Study
- 502015 Innovation management