Unveiling the Tapestry of Chinese Wine Consumers: A Quantitative Investigation of Influencing Factors and Consumer Segmentation

    Research output: Contribution to journalArticle

    Original languageEnglish
    JournalNutrition & Food Science International Journal
    DOIs
    Publication statusPublished - 29 Jan 2024

    Research fields

    • Wine Choice variables (China)

    IMC Research Focuses

    • Tourism marketing and technology
    • Innovation management and consumer studies

    ÖFOS 2012 - Austrian Fields of Study

    • 502020 Market research

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