Original language | German (Austria) |
---|---|
Title of host publication | Fallstudien aus der österreichischen Marketingpraxis 5 |
Publisher | Facultas Verlags- und Buchhandels AG |
ISBN (Print) | 978-3708904542 |
Publication status | Published - 15 Jun 2009 |
Research fields
- Marketing and consumer studies
IMC Research Focuses
- Innovation management and consumer studies
ÖFOS 2012 - Austrian Fields of Study
- 502019 Marketing